Keep Burning

Keep Burning! This is the motto for the Orange Theory gyms popping up all around us. Seems like a great marketing tactic. Isn’t that what you are seeking? The ultimate calorie burn?! Most think that this is what it’s all about. “The more I burn the faster I will lose [...]

Read More

Corporate Gyms Still Suck!

In 1992 Mark Seliger was the photographer assigned by ‘The Rolling Stones’ magazine to shoot the cover featuring the famous grunge rock band, Nirvana.Mark Seliger had asked the band not to wear any shirts with writing on them for the shoot. This was a common expectation for covers to avoid [...]

Read More